Aayo🎯
Better-fit enquiries
No random leads from outside your comfort zone. We focus on matching what you actually want to cook and deliver.
🔥 Founding Caterer Program · Kolkata
Tired of waiting for referrals?Your kitchen is ready. Your order book should be full.
Aayojan helps caterers in Newtown, Rajarhat and Salt Lake get serious event enquiries on WhatsApp — with guest count, cuisine preference, date and budget already in the message. Less chasing. More quoting. More bookings.
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No joining fee. Founding partners join free and keep that advantage permanently.
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Verified visibility. Stand out to customers looking for trusted local caterers, not random listings.
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WhatsApp-first workflow. No new app to learn — just fast lead alerts and direct customer follow-up.
Pre-launch, pilot-stage onboarding means fewer partners, more attention, and a better chance to become the go-to caterer in your pocket of Kolkata.
🔥 7 of 15 founding partner spots filled
Only 8 left
Founding partners get the golden badge, early lead priority and free-forever onboarding support before full public launch.
Aayojan
Founding
Partner
Partner
Free Forever
The badge that signals “book me first.”
This visual trust marker tells customers you joined early, got verified early and take quality seriously. It is designed to boost response rates before reviews start stacking up.
Priority rankingBetter first visibility in early customer matches.
Leads on WhatsAppPractical and fast for busy kitchen teams.
Local demand focusNewtown, Rajarhat and Salt Lake first.
Revenue lens
Make the upside feel real before you apply.
If Aayojan sends a few solid-fit leads each month, what could that mean for your kitchen? Use the calculator below to see the booking value you could unlock.
4 orders
₹45,000
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Small wins compound fast.
Even a handful of extra wedding, rice-ceremony, birthday or office-catering bookings can smooth out empty weeks and reduce dependence on unpredictable referrals.
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We match by fit, not by noise.
The goal is not spammy lead volume. It is better-fit enquiries that match your capacity, cuisine and service area so conversion feels natural.
Potential monthly booking value
₹1,80,000
₹1,74,600 kept after Aayojan’s 3% success fee.
That’s ₹21,60,000 in annual booking value if you sustain this rhythm.
Four bookings at ₹45,000 each can turn a slow month into a confident one — while you still keep the vast majority of the revenue.
Why caterers stick
From anxious waiting to a clearer pipeline.
This page is built for the real frustrations caterers face: gaps between orders, invisible work quality and too much dependence on word-of-mouth alone.
Without Aayojan
- ×Wait for referrals and hope someone remembers your name at the right time.
- ×No visible proof point if you are hygienic, punctual and experienced.
- ×Inconsistent order flow means empty dates and hard-to-plan staffing.
- ×Too much time spent chasing vague enquiries with missing budget or guest count.
- ×Excellent food, but little digital reputation building around it.
With Aayojan
- ✓Steady lead flow targeted to your cuisine, capacity and local service area.
- ✓Founding Partner + Verified badge creates trust before customers even call.
- ✓More predictable quoting opportunities across wedding, home and corporate events.
- ✓WhatsApp lead briefs with date, guest count, menu style and budget clues.
- ✓Growing platform reputation that compounds instead of resetting every month.
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Trust built faster
Your badge, profile and pilot-stage visibility help serious customers shortlist you quicker, especially when they are comparing multiple caterers.
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Less admin drag
Use the same WhatsApp you already run your business on. Faster first response usually means a better shot at conversion.
How leads work
This is what a real Aayojan lead feels like.
Not a vague “call me.” A structured brief lands on WhatsApp so you know whether to respond, what to quote and how fast to move.
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Lead alerts arrive where your team already works.
Every strong-fit enquiry is designed to feel actionable. You get the event type, expected guest count, cuisine preference, area and budget signal before the customer conversation starts.
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You receive the brief.
Aayojan sends a lead when the requirement matches your service area and scale.
2
You respond fast.
Share menu suggestions, tasting options or a first quote directly on WhatsApp.
3
You close with confidence.
When the booking is won, the commission stays simple and transparent.
9:41
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Aayojan Leads
Verified business account
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New lead: Wedding, 200 guests, Bengali menu, Dec 15, Budget ₹80K
Area: Newtown
Need tasting: Yes
Customer wants quote today.
Suggested opener: “Thank you for sharing the requirement. We can propose a Bengali wedding menu for 200 guests and send options in 10 minutes.”
Thanks for the lead. Sending 3 menu options, per-plate estimate and tasting availability now.
Events we power
From intimate home parties to grand weddings.
Aayojan connects caterers with customers across every event type in Kolkata — here's where your next booking could come from.
Weddings & Receptions
Birthday Parties
Family Gatherings
House Parties
Corporate Events
Annaprashan & Ceremonies
Transparent pricing
You keep 97% of every booking.
That is the headline. No joining fee. No monthly subscription. No hidden platform tax before you even prove value.
Simple success model
3% vs 30%
Zomato & Swiggy take 25–30%. We take just 3%. You keep 97% of every booking.
Registration fee₹0
Monthly fee₹0
Commission per successful booking3%
Lead deliveryWhatsApp
Contract lock-inNone
Founding partner benefitEarly visibility + free-forever onboarding
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Fair enough to trust, simple enough to remember.
Aayojan only wins when you win. That keeps incentives aligned: better-fit enquiries, faster conversions and repeat trust instead of bloated listing fees.
Free to join now
We want strong kitchens on the platform early, not a paywall that filters out good caterers.
Local support
If something is unclear, you can WhatsApp or email the Aayojan team directly instead of raising a ticket into the void.
Partner FAQ
Questions caterers usually ask before joining.
Everything below is written to reduce hesitation and make the decision clearer.
No. Joining is free. There is no registration charge and no monthly subscription. Aayojan only takes a 3% commission when you successfully close a booking from the platform.
Leads are shared on WhatsApp with practical details like event type, guest count, preferred cuisine, area and timing. The idea is to help you decide quickly whether to quote and how to respond.
Founding partners are being onboarded before public scale-up. That means early badge visibility, less category crowding, closer support and a stronger chance to build reputation before the marketplace gets busy.
Yes. During onboarding you share your service areas and scale. Right now we are especially focused on Newtown, Rajarhat and Salt Lake so local-fit matching stays strong.
You stay in control. You can decline leads that do not fit your capacity, date availability or menu preference. The platform should support your business, not trap it.
Usually within 24 hours on WhatsApp or email. If you want to speed things up, submit the form and then tap the WhatsApp button on the confirmation screen so the team sees your interest immediately.
Apply now
Become an Aayojan founding partner.
Complete the three short steps below. Save your spot, tell us how you cater, and we’ll take the conversation forward on WhatsApp.
Step 1 of 3
Basic business details
Step 1
Business
Business
Step 2
Operations
Operations
Step 3
Profile
Profile
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Why applying now matters
Once founding spots are filled, future caterers will compete in a much denser list. Right now, early movers get a simpler path to attention, trust and trial bookings.
Only 15 founding slots
filled so far. The remaining partners shape the first customer impression of Aayojan.
Fast human follow-up
Expect a real WhatsApp or email from the team within 24 hours, not an automated silence.
Warm local positioning
This is not a national directory dump. It is a curated Kolkata-first marketplace built around nearby demand pockets.