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Better-fit enquiries
No random leads from outside your comfort zone. We focus on matching what you actually want to cook and deliver.
✅ Verified Caterer Network · Kolkata
Tired of waiting for referrals?Cook. Quote. Get paid. Repeat.
Aayojan helps caterers across Kolkata get serious event enquiries on WhatsApp — with guest count, cuisine preference, date and budget already in the message. Less chasing. More quoting. More bookings.
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No joining fee. ₹0 to join, ₹0 monthly — the same flat 3% for every partner.
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Verified visibility. Stand out to customers looking for trusted local caterers, not random listings.
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WhatsApp-first workflow. No new app to learn — just fast lead alerts and direct customer follow-up.
We onboard caterers across Kolkata onto a verified network — fast WhatsApp leads, your own brand page, and a better chance to become the go-to caterer in your pocket of the city.
✅ Now onboarding verified caterers across Kolkata
Flat 3%
Every partner gets an Aayojan Verified badge, WhatsApp leads and a dedicated brand page — on the same flat 3% commission, charged only on bookings you close.
The Aayojan Edit · 01
Already changing how Newtown caters.
Munia's Kitchen
by Chef Karabi Dey · Bengali · Mughlai · Continental
- ✓Featured on the Aayojan homepage — first kitchen in The Aayojan Edit
- ✓Onboarded in 48 hours — kitchen audit, profile build, listing live
- ✓Own brand page with menu, story and direct WhatsApp routing
The maths that matters
Keep 97 paise of every rupee.
Not 70 paise.
Food partners take up to 30%. Aayojan takes 3% — and only when you actually get paid. Your kitchen keeps the rest.
up to 30%
Food partners
Every booking. Forever.
AAYOJAN
3%
Only what we earn for you
Only when you get paid.
₹0
To join
No subscription. No lock-in.
On ₹1 lakh of bookings, that's ₹27,000 more in your hand. Every month.
Revenue lens
Make the upside feel real before you apply.
If Aayojan sends a few solid-fit leads each month, what could that mean for your kitchen? Use the calculator below to see the booking value you could unlock.
4 orders
₹45,000
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Small wins compound fast.
Even a handful of extra wedding, rice-ceremony, birthday or office-catering bookings can smooth out empty weeks and reduce dependence on unpredictable referrals.
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We match by fit, not by noise.
The goal is not spammy lead volume. It is better-fit enquiries that match your capacity, cuisine and service area so conversion feels natural.
Potential monthly booking value
₹1,80,000
₹1,74,600 kept after Aayojan's 3% success fee.
That's ₹21,60,000 in annual booking value if you sustain this rhythm.
Four bookings at ₹45,000 each can turn a slow month into a confident one — while you still keep the vast majority of the revenue.
Why caterers stick
From anxious waiting to a clearer pipeline.
This page is built for the real frustrations caterers face: gaps between orders, invisible work quality and too much dependence on word-of-mouth alone.
Without Aayojan
- ×Wait for referrals and hope someone remembers your name at the right time.
- ×No visible proof point if you are hygienic, punctual and experienced.
- ×Inconsistent order flow means empty dates and hard-to-plan staffing.
- ×Too much time spent chasing vague enquiries with missing budget or guest count.
- ×Excellent food, but little digital reputation building around it.
With Aayojan
- ✓Steady lead flow targeted to your cuisine, capacity and local service area.
- ✓Aayojan Verified badge creates trust before customers even call.
- ✓More predictable quoting opportunities across wedding, home and corporate events.
- ✓WhatsApp lead briefs with date, guest count, menu style and budget clues.
- ✓Growing platform reputation that compounds instead of resetting every month.
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Trust built faster
Your badge, profile and pilot-stage visibility help serious customers shortlist you quicker, especially when they are comparing multiple caterers.
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Less admin drag
Use the same WhatsApp you already run your business on. Faster first response usually means a better shot at conversion.
How leads work
This is what a real Aayojan lead feels like.
Not a vague "call me." A structured brief lands on WhatsApp so you know whether to respond, what to quote and how fast to move.
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Lead alerts arrive where your team already works.
Every strong-fit enquiry is designed to feel actionable. You get the event type, expected guest count, cuisine preference, area and budget signal before the customer conversation starts.
1
You receive the brief.
Aayojan sends a lead when the requirement matches your service area and scale.
2
You respond fast.
Share menu suggestions, tasting options or a first quote directly on WhatsApp.
3
You close with confidence.
When the booking is won, the commission stays simple and transparent.
9:41
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Aayojan Leads
Verified business account
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New lead: Wedding, 200 guests, Bengali menu, Dec 15, Budget ₹80K
Area: Newtown
Need tasting: Yes
Customer wants quote today.
Suggested opener: "Thank you for sharing the requirement. We can propose a Bengali wedding menu for 200 guests and send options in 10 minutes."
Thanks for the lead. Sending 3 menu options, per-plate estimate and tasting availability now.
Events we power
From intimate home parties to grand weddings.
Aayojan connects caterers with customers across every event type in Kolkata — here's where your next booking could come from.
Weddings & Receptions
Birthday Parties
Family Gatherings
House Parties
Corporate Events
Annaprashan & Ceremonies
Transparent pricing
You keep 97% of every booking.
That is the headline. No joining fee. No monthly subscription. No hidden platform tax before you even prove value.
Simple success model
3% vs up to 30%
Food partners take up to 30%. We take just 3%. You keep 97% of every booking.
Registration fee₹0
Monthly fee₹0
Commission per successful booking3%
Lead deliveryWhatsApp
Contract lock-inNone
Same rate for every partnerFlat 3% — no tiers, no exceptions
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Fair enough to trust, simple enough to remember.
Aayojan only wins when you win. That keeps incentives aligned: better-fit enquiries, faster conversions and repeat trust instead of bloated listing fees.
Free to join now
We want strong kitchens on the platform early, not a paywall that filters out good caterers.
Local support
If something is unclear, you can WhatsApp or email the Aayojan team directly instead of raising a ticket into the void.
Partner FAQ
Questions caterers usually ask before joining.
Everything below is written to reduce hesitation and make the decision clearer.
No. Joining is free. There is no registration charge and no monthly subscription. Aayojan only takes a 3% commission when you successfully close a booking from the platform.
Leads are shared on WhatsApp with practical details like event type, guest count, preferred cuisine, area and timing. The idea is to help you decide quickly whether to quote and how to respond.
Every verified partner gets an Aayojan Verified badge, event leads delivered to WhatsApp with full details, a dedicated brand page, and a flat 3% commission charged only on bookings you close — no joining fee, no monthly fee, no lock-in.
Yes. During onboarding you share your service areas and scale. Right now we are active across Kolkata.
You stay in control. You can decline leads that do not fit your capacity, date availability or menu preference. The platform should support your business, not trap it.
Usually within 24 hours on WhatsApp or email. If you want to speed things up, submit the form and then tap the WhatsApp button on the confirmation screen so the team sees your interest immediately.
Apply now
Become an Aayojan verified partner.
Complete the three short steps below. Save your spot, tell us how you cater, and we'll take the conversation forward on WhatsApp.
Step 1 of 3
Basic business details
Step 1
Business
Business
Step 2
Operations
Operations
Step 3
Profile
Profile
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Why apply
We're building a verified caterer network across Kolkata. Apply now to get your Aayojan Verified badge, WhatsApp leads and a dedicated brand page — on a simple flat 3% commission.
Flat 3% — for everyone
₹0 to join, ₹0 monthly, no lock-in. The same flat 3% for every partner, charged only on bookings you close.
Fast human follow-up
Expect a real WhatsApp or email from the team within 24 hours, not an automated silence.
Warm local positioning
This is not a national directory dump. It is a curated Kolkata-first marketplace built around nearby demand pockets.